Designs for persuasive communication. by Otto Lerbinger

Cover of: Designs for persuasive communication. | Otto Lerbinger

Published by Prentice-Hall in Englewood Cliffs, N.J .

Written in English

Read online

Subjects:

  • Communication.,
  • Persuasion (Psychology)

Edition Notes

Includes bibliographical references.

Book details

SeriesPrentice-Hall speech communication series
Classifications
LC ClassificationsHM258 .L38
The Physical Object
Paginationx, 283 p.
Number of Pages283
ID Numbers
Open LibraryOL5210739M
ISBN 100132002205, 0132002124
LC Control Number75038718

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The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical 5/5(1).

Designs for persuasive communication. book for persuasive communication. Otto Lerbinger. Prentice-Hall, - Language Arts & Disciplines - pages. 0 Reviews.

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PERSUASION THEORY WHAT IS PERSUASION. the state of being convinced by something or a person making someone's view changed or influenced BRIEF HISTORY Persuasion can attempt to influence a person's beliefs, attitudes, intentions, motivations, or behaviors began with the Greeks.

Persuasion is an umbrella term of sion can attempt to influence a person's beliefs, attitudes, intentions, motivations, or behaviors. In business, persuasion is a process aimed at changing a person's (or a group's) attitude or behaviour toward some event, idea, object, or other person(s), by using written, spoken words or visual tools to convey information, feelings, or.

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Designs for Persuasive Communication by Otto Lerbinger A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear.

Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. The dust jacket is missing. Persuasive communication plays a central role in a number of professions. Lawyers, salespersons, advertising specialists, public relations experts, and politicians must use persuasive communication.

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- Explore asolares8's board "Persuasive technique" on Pinterest. See more ideas about Teaching, Persuasive writing and 5th grade reading pins. Persuasive Communication • In order to create persuasive communications, the sponsor (who may be person, a for-profit company, or a not-for- profit group) must first establish the objectives of the communication, then select the appropriate audience for the message and the appropriate media through which to reach them, and then design (encode.

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In Ancient Greece, persuasion was the main means of achieving power and winning in the courts. Aristotle was the first to study persuasion in depth. He linked communication with persuasion. He identified communication asFile Size: KB. Designing Persuasive. Communication Presenter:aza Presentation Outline Overview Introduction to topic and sub topics Case Study in regard with topic SWOT Analysis Recommendations Communication Communication is the activity of conveying information through the exchange of thoughts, messages, or information, as by speech, visuals, signals, writing, or behavior.

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Repetition includes recurring themes, such as jingles and slogans. Association is where the persuasive material links positive or negative ideas to the advice they are giving to consumers. Composition is the graphic, layout, and design of the persuasive material.

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